A transformational campaign deserves more than a logo. It needs an identity that donors can rally behind. We partnered with LAWS to create a cohesive brand for its capital campaign, developing a visual identity and suite of fundraising materials that communicated both the urgency of the need and the hope of the solution. The work included a campaign logo, trifold brochure, comprehensive case for support, donor materials, social media assets, and a dedicated campaign landing page.

At the heart of the identity is a custom campaign mark that builds on the organization's existing butterfly logo. Two overlapping homes and nested hearts represent survivors and their dependents, while the butterfly connects the campaign to the trusted LAWS brand and its mission of transformation and healing. Every touchpoint was designed to reinforce a consistent visual identity, giving the organization a recognizable campaign that could confidently carry from major donor meetings to community outreach.