Awareness months create an opportunity to educate, but only if the message breaks through the noise. For National Gun Violence Awareness Month, we developed a social media campaign that connected domestic violence and gun violence through clear, accessible messaging that informed, empowered, and directed people to support. The campaign paired compelling statistics with hopeful calls to action and resources, helping audiences understand the relationship between firearm access and domestic violence while reinforcing that help is available.

To create a recognizable campaign, we prioritized strong text and meaningful colors, knowing that we should be sensitive with imagery. The bold orange ribbon became a unifying design element across every post, creating a cohesive identity that could be carried throughout the month while maintaining the trusted LAWS brand. The result was a campaign that was educational, visually distinctive, and easy for the organization to extend across its social media channels.